to the launch party for Bloom magazine last night at tutto bene. Bloom is a new (and free!) culture/lifestyle magazine
“celebrating life in Bloomington” and it is fabulous – beautiful, glossy, and exciting. Bloom showcases the brilliantly artistic, the
quirky, the plucky and compassionate, the quaint and funny in our town –
attributes of life in Bloomington that I, at least, sometimes forget to appreciate as I trudge through my days.
editor and publisher of the magazine is a guy named Malcolm Abrams, a Canadian
who spent years working as a journalist in NYC – including a stint for Murdoch and
one as editor of SpaFinder magazine. Malcolm was ready to leave New York — said he felt
he was growing old there which as an ex-New Yorker myself I can understand. New York uses you up more quickly than other places – stamps
an earlier sell-by date on your forehead – and there is something rejuvenating
about starting over somewhere else.
Malcolm visited Bloomington, fell for the town, and moved right in — bought a house, adopted a dog and already
knows more people here than I have managed to meet in over 30 years. And then, doing what comes naturally to him, he
immediately started putting together a magazine.
came into the story when he contacted me about doing some food writing for
him. Though I love my teaching job at IU,
I have gotten a tremendous kick out of writing my food column for the HT and doing various other freelance
food stuff. Bloom promised another
outlet for that and I told him that as long as it was fun he could count me
it’s been a blast. Since the HT saw a
conflict in my writing for them as well as for Bloom, I ended up with extra
time on my hands this summer and took on more at the magazine than I planned. In addition to the feature and food notes I
had committed to, I wrote a column, did some food photography and helped put
together the dining section. Fun, fun, fun.
Bloomington has more than its share of
extraordinarily talented folks hanging around – partly because the quality of
life draws them, partly because of I.U., partly because of our perfect and
temperate climate (well, maybe that’s not why.) Malcolm has tapped that talent
pool and put it to excellent use.
know, sometimes it takes someone from the outside to come in and remind you of
what is so great about the place where you live. A good city magazine holds up a mirror of
what it is like to live there, and Bloom reflects the vibrant, charming city that Malcolm Abrams
fell in love with. Reading the magazine
reminds me of why I have always loved it here too.
Malcolm. You’ve done good work.
P.S. The photo is of Restaurant Tallent’s charmoula tuna with black rice, baby bok choy and barigoule vinaigrette, from a piece on tasting menus on p. 12 of this month’s Bloom. Yum!